Download the syllabus: art-210-syllabus
Course Outline (subject to change):
Class meets MWF 1-3 pm
- Ransom Note
- Early letter forms
- Letterpress card
- Grids; Newsletter
- Movie Titles: expressive type; animated letters
- calligraphy; thank you cards
- Font design and type specimen poster
- Information graphics: map (if time)
January Week 1
W 1/18 Syllabus; Assignments overview; supplies; textbook
online reading and exercise: Basics of Typography: http://www.designingwithtype.com/5/home.php
type lecture; exercise setting your name in type
Project 1: Ransom Note
online reading and exercise:
Five Classic Typefaces: http://www.designingwithtype.com/5/classifications.php
January Week 2
M 1/23 Work on Ransom Note (due Friday), when finished do this exercise: visual-analogy
W 1/25 Ransom note: print, mount and ID typefaces by class, style on a b&w print out
F 1/27 Ransom Note due/crit
Project 2: Early letter forms; InDesign demo
Text: Read chaps 1 & 2 from text
Jan/Feb Week 3
M 1/30 work on early letter forms; readability and legibility lecture
Read chaps 3 & 4;
W 2/1 letterforms; print and trim early letterforms project;
F 2/3 letterpress demo in printmaking studio;
February Week 4
M 2/6 CRITIQUE #2: early letter forms project;
Project 3: Letterpress card-Valentine’s Day; design, production, scoring
W 2/8 Field trip to Workshop 334 Adams Ave to print cards; 1/2 of class; other half independent exercise. Take home Quiz on reading;
F 2/10 Field trip to Workshop 334 Adams Ave to print cards; 1/2 of class; other half independent quiz.
February Week 5
M 2/13 Quiz due. CRITIQUE – Valentine’s cards; New reading: Chapters 4 and 5 on the Typographic grid and read the Case Study on the unigrid system in pages 166-172.
Assignment #3 – Grids/Newsletter; (download text and images files here (don’t download grid or specs file): http://www.designingwithtype.com/5/grids.php).
W 2/15 InDesign demo.
F 2/17 Grids lecture and exercise; More InDesign. Work on newsletter.
February Week 6
M 2/20 Print and PDF demo for turn in; work on newsletter. Work on grids exercise.
W 2/22 Crit: Assignment 3: Grids/Newsletter
F 2/24 Grids exercise due. Assignment #4: movie titles (static and animated); lecture on type and personality
Feb/March Week 7
M 2/27 movie titles; Part I: Using a movie of your choice, create a title card (static) type only design.
W 3/1 take home midterm quiz emailed-due Monday; sophomore portfolio review day, no class
F 3/3 Field trip to see Zaner-Bloser penmanship collection at the U
March Week 8
M 3/6 quiz due.
W 3/8 Part II: animate your movie title; After Effects demo. You may add background support imagery.
Adobe After Effects Tutorials:
F 3/10 Independent work day; no instructor
S P R I N G B R E A K March 11-18
March Week 9
M 20 work on animated movie title
W 22 Movie title crit? or Friday.
F 24 Critique animated movie title.
March Week 10
M 27 Project 5: calligraphy and Thank You cards
Calligraphy demo, practice exercises; The quick brown fox jumped over the lazy dog.
W 29 callligraphy; thank you card
Thank you card is of your own design and size. Final can be the original or you may scan in, fix and print out.
F 31 calligraphy and certificate; freshman foundation review
Certificate is for a fellow classmate lettered directly on supplied paper. You can print text on it first, then leave a space for your calligraphy.
April Week 11
M 3 Crit of Thank you cards and certificates; Assignment #6 typeface; lecture
W 5 Assignment #6 typeface; lecture
F 7 class meets in Mac lab 135
April Week 12
M 10 type specimens;
W 12 studio
F 14 no class, Easter break
April Week 13
M 17 no class, Easter break
W 19 studio
F 21 movie: Helvetica
April Week 14
M 24 studio
W 26 TDC (Type Director’s Club) Type legends
F 28 FINAL critique of typeface and specimen;
May Week 15
M 1 Project 8: final exam project, infographic map poster
W 3 studio
F 5 last day of class; final critique for type specimen poster
* This schedule may vary according the progress of the class and inclement weather.
** Not all lectures, demonstrations, quizzes, and audio/visual presentations have been noted on this outline.