- Assignment 1: Billboard design
- Assignment 2: Get Out the Vote poster
- Assignment 3: Ad campaign: copyright
- Assignment 4: Surtex pattern competition
- Assignment 5: Commemorative postage stamp
- Assignment 6: booklet
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Week 1: Introduction
Thursday, August 25
Introduction: Syllabus, Projects overview. Introduction of first assignment, billboard. Meet with client.
Reading Assignment: Chapters 1-6, “Hey Whipple…” Luke Sullivan text.
Charmin Ad Videos:
Week 2: Advertising
Tuesday, August 30:
Lecture: Share billboard photos.
Discussion questions from reading given.
Thursday, Sept. 1
Art & Copy movie. Work on billboard.
Week 3: Advertising
Tuesday, September 6
Discussion questions from reading due at beginning of class.
Work on Billboards.
Thursday, September 8
Finish Billboards progress critique
Week 4: Advertising/Posters
Tuesday September 13
Lesson 2: Get out and vote posters
Thursday, September 15
social protest posters lecture Bob Schweitzer 10 a.m. Maslow Gallery
Week 5: Posters
Tuesday, September 20
Thursday, September 22
Get Out and vote poster crit at 9 a.m.
Tuesday, September 27
partisan posters part 2
Thursday, September 29
Week 7: Ad campaign
Tuesday, October 4
Crit of partisan posters
Project 3: Introduction of Copyright Ad Campaign assignment. Client brief. Keywords. Team assignments.
Begin research. http://allthingscopyright.com/
Thursday, October 6
ad campaign; Client brief due; 20 key words and tagline due. Review Thumbnails and roughs.
Week 7: Ad campaign
Tuesday, October 11
Thursday, October 13
Week 8: Ad campaign
Tuesday, October 18
Fall Break, no class
Thursday, October 20
Crit for ad campaign
Week 9: Stamp
Tuesday, October 25
Thursday, October 27
Portfolio tips for Senior Review
Tuesday, November 1
Thursday, November 3
patterns; revise designs to finalize for printing and mounting
Tuesday, November 8
Thursday, November 10
Tuesday, November 15
finals will be mounted first class next semester
Assignment 5: commemorative stamps
Thursday, November 17
Week 13: Thanksgiving week
Tuesday, November 23
November 24 Thanksgiving break. No class.
Tuesday, November 29
Thursday, December 1
finish, stamps Crit
final project: quick panel book
Week 15: Last week
Tuesday Dec. 6,
Thursday Dec. 8
Final exam day. Turn in book