Art 416 Advanced Graphic Design

Monday/Wednesday Noon-3 pm


Week 1: Introduction/Advertising

Monday, August 26

Introduction: Syllabus, Projects overview. Introduction of first assignment.

Explanation of Spark Learning Journal.

Hey Whipple book

Reading Assignment: Chapters 1-6, “Hey Whipple…” Luke Sullivan text.

Charmin Ad Videos:

 Art & Copy movie.

Wednesday, August 28: Field trip to Griffin Pond

We will meet in class first and arrive at 1 p.m. We will tour the facility and photograph the animals for the project.

 

967 Griffin Pond Rd
Clarks Summit, PA 18411

https://goo.gl/maps/D6ecuU3xYZETPUq18

Begin designs as we have a fast turn around.


Week 2: Advertising

Monday, Sept. 2 Labor Day, no class

Wednesday, Sept. 4:

Work on animal designs. Print out 3 and mount on board by Friday, Sept 6. Distribute during First Friday.


Week 3: Advertising

Monday, Sept. 9
Project 2: Griffin Pond Billboard campaign

  • Client brief; 20 key words and tagline.

Billboard inspiration: https://www.canva.com/learn/billboard-advertising/

Adweek: https://www.adweek.com/creativity/billboard-campaign-just-wants-you-smile-more-can-it-possibly-work-170320/

Review of ideas.

Wednesday, Sept. 11:
Work on billboards. Client brief and 20 keywords due.


Week 4: Advertising

Monday, September 16

Project 2: Progress critique billboards.  Read chapters 5-7

Wednesday, September 18

Finish billboards, final crit. Make corrections  and prepare to send to Lamar & other company.

Reading Assignment: Chapters 8-9, “Hey Whipple…”


Week 5: Yes You campaign/

Monday, September 23

Introduction to Spark pages.

Project 3: Yes You! Positive messages campaign

Select a positive quote or message that would appeal to middle school, high school and college audiences to support, encourage and give hope. For example, make someone smile, get them out of a funk, change someone’s attitude, and so on. Consider this:

  • About 20% of students ages 12-18 experienced bullying because they are perceived as different. This includes verbal and cyberbullying according to Stopbullying.com.
  • In one large study, about 49% of children in grades 4–12 reported being bullied by other students at school at least once during the past month.
  • Suicide is the SECOND leading cause of death for ages 10-24
  • The Centers for Disease Control reported recently that suicide rates for teenage girls in the United States have hit a 40-year high.
  • The suicide rate for white children and teens between 10 and 17 was up 70% between 2006 and 2016, the latest data analysis available from the Centers for Disease Control and Prevention. Although black children and teens kill themselves less often than white youth do, the rate of increase was higher — 77%.

Next, pick a stall in Shields or Insalaco. Measure it. Design your message to fit the proportion. Hand lettering, digital, anything goes. Add the Marywood logo somewhere. We’ll get these printed as decals and install the stall!

Last step:

  • We’ll send these to the middle schools and high schools. We’ll do sticker versions too. Ideas are welcome on schools and how to distribute.

Wednesday, September 25

Work on Yes You campaign; Review Thumbnails and roughs.


Week 6: Book

Monday, September 30

project 3 progress crit; Work on Spark page.

Wednesday, October 2

(no instructor) work on emailed quiz…due Monday

finish decals and prepare to send to CTC. Work on quiz. Work on Spark page.


Week 7: Book

Monday,  October 7

Final crit of Yes You. Spark page review due. Quiz due.

Turn in decal as a PDF.

Project 4: Book project: 

You’ll create a 24 page book (20 pages content, 4 page covers) that features a collection of something. A collection that could range to physical items like matchbooks, glassware, or toys you could photograph or something related to design and style; surface patterns, vintage clothing patterns, posters that stem from a category like protest, travel, era, etc.  It could come from  I want you to research and find a collection that appeals to you. I don’t want to you download a bunch of photos from Pinterest that are somebody else’s collection. I want you to curate your own and make it personal.

Specs:

  • Create in InDesign
  • Title page
  • Introduction/about the collection
  • Captions or short synopsis for each item
  • Use a grid, style sheets and automatic page numbering (header, footer)
  • Print front and back and saddlestitch binding for final submission; You may use something like Blurb but I want you to print out your own to understand the production end of it.
  • At least 24 pages

Start research. Go to On&On, Fabulous Finds (Olyphant), Goodwill, Flea Market, Library

Wednesday, October 9

 InDesign refresher: Master pages, page numbering, style sheets

work on book; idea review


Week 7:

Monday, October 14

Fall break, no class

Wednesday, October 16

Work on book; progress review


Week 8:

Monday, October 21

Book progress Critique

Wednesday, October 23

work on book


Week 9:stamp

Monday, October 28

work on book

Wednesday, October 30

Final crit of book at 1 pm. Make corrections and order or print;
Get ready for portfolio reviews


Week 10:stamps

Monday, November 4

Senior Portfolio reviews

Wednesday, November 6

project 6: Unicornucopia, Inc. branding project


Week 11:

Monday, November 11

Unicornucopia rough logo review

Wednesday, November 13

Unicornucopia, logo class crit; design a holiday card, gift tag and birthday card


Week 12: 

Monday, November 18

Unicornucopia,

Wednesday, November 20

Unicornucopia,


Week 13:

Monday, November 25

Final crit of Unicornucopia.

Wednesday, November 27

Thanksgiving break. No class.


Week 14:

Monday, December 2

Project 6 commemorative stamp series

Wednesday, December 4

stamps

Week 15:

Monday December 9

stamps

Wednesday December 11

Final stamp crit