Art 416 Advanced Graphic Design

ART416AdvDesign17 Syllabus

Monday/Wednesday 3-6 pm


Week 1: Introduction/Advertising

Monday, August 28

Introduction: Syllabus, Projects overview. Introduction of first assignment, billboard.

Hey Whipple book

Reading Assignment: Chapters 1-6, “Hey Whipple…” Luke Sullivan text.

Charmin Ad Videos:

Wednesday, August 30:

Lecture: Share billboard photos.
Discussion questions from reading given.


Week 2: Advertising

Monday, Sept. 4 Labor Day, no class

Wednesday, Sept. 6:
Work on billboard. Discussion questions from reading due at beginning of class.


Week 3: Advertising

Monday, Sept. 11
Turn in Discussion Questions. Art & Copy movie. Finish Billboards.

Wednesday, Sept. 13:
Billboards critique;

Project 3: Introduction of Copyright Ad Campaign assignment. Client brief. Keywords. Team assignments.

Begin research. http://allthingscopyright.com/

Copyright Info


Week 4: Advertising

Monday, September 18

Lesson 2: ad campaign

Wednesday, September 20

ad campaign; Client brief due; 20 key words and tagline due.

Reading Assignment: Chapters 7-9, “Hey Whipple…”


Week 5: Ad campaign

Monday, September 25

ad campaign; Review Thumbnails and roughs.

Wednesday, September 27



Week 6: social issues

Monday, October 2

Crit of ads; Project 3: protest lecture; t-shirt project

t-shirt/wearables

Wednesday, October 4

art set up lecture
screen printing demo


Week 7: social issues

Monday,  October 9

idea review; screen printing

Wednesday, October 11

Tim Lane 4:15


Week 7: social issues

Monday, October 16

Fall break, no class

Wednesday, October 18

screen printing


Week 8: surface pattern

Monday, October 23

screen printing

Wednesday, October 25

shirt critique; assignment 4: Typeface design and type specimen book


Week 9: typeface design

Monday, October 30

typeface design

free tools: http://mashable.com/2011/11/17/free-font-creation-tools/#JzR1mrU_oSqt

process: http://www.creativebloq.com/typography/design-your-own-typeface-8133919

Wednesday, November 1

Portfolio tips for Senior Review


Week 10: typeface design

Monday, November 6

typeface design,

Wednesday, November 8

individual progress crit


Week 11: typeface and book

Monday, November 13

class progress crit; type specimen book

Wednesday, November 15

finish type face and start type specimen book


Week 12: 

Monday, November 20

book idea review

Wednesday, November 22

Thanksgiving break. No class.


Week 13: surface pattern design

Monday, November 27

typeface and book final crit

Wednesday, November 30

Spoonflower pattern design competition: pick Dogs, Artic Animals or Tattoos. Make a repeating pattern according to the specifications in the competition. You’ll also apply it to a line of at least 3 products of your choice from one category listed below.  The patterns mocked up on the products will be turned into me as a printout and PDF, but not the competition. The categories are :

Apparel/Personal Accessories (fashion, scarves, hats, shoes, belts, cell-phone and electronic accessories, handbags & wallets)

Elements for any interior room or exterior room (sheets, comforters, curtains, floor and wall coverings,  table cloths, dinnerware, patio, seat cushions, and umbrellas )

Celebration (invitations, gift bags, wrapping paper, paper plates and napkins)

Personal (journals, note cards, writing paper, storage boxes)

https://www.spoonflower.com/contests


Week 14:

Monday, December 4

work on surface design; idea review

Wednesday, December 6

apply your surface design to products for mock up

Week 15: Monday December 11, surface design; final crit