Monday/Wednesday Noon-3 pm
- Assignment 1: Griffin Pond Shop Window Adoption Program
- Assignment 2: Outdoor/Billboard campaign
- Assignment 3: Positive messages “Yes You” campaign
- Assignment 4: Collection Book
- Assignment 5: Unicornucopia Inc. branding
- Assignment 6: Commemorative stamp series
- Spark Learning Journal; semester long project to include images, video, writing
Week 1: Introduction/Advertising
Monday, August 26
Introduction: Syllabus, Projects overview. Introduction of first assignment.
Explanation of Spark Learning Journal.
Reading Assignment: Chapters 1-6, “Hey Whipple…” Luke Sullivan text.
Charmin Ad Videos:
Art & Copy movie.
Wednesday, August 28: Field trip to Griffin Pond
We will meet in class first and arrive at 1 p.m. We will tour the facility and photograph the animals for the project.
967 Griffin Pond Rd
Clarks Summit, PA 18411
Begin designs as we have a fast turn around.
Week 2: Advertising
Monday, Sept. 2 Labor Day, no class
Wednesday, Sept. 4:
Work on animal designs. Print out 3 and mount on board by Friday, Sept 6. Distribute during First Friday.
Week 3: Advertising
Monday, Sept. 9
Project 2: Griffin Pond Billboard campaign
- Client brief; 20 key words and tagline.
Billboard inspiration: https://www.canva.com/learn/billboard-advertising/
Review of ideas.
Wednesday, Sept. 11:
Work on billboards. Client brief and 20 keywords due.
Week 4: Advertising
Monday, September 16
Project 2: Progress critique billboards. Read chapters 5-7
Wednesday, September 18
Finish billboards, final crit. Make corrections and prepare to send to Lamar & other company.
Reading Assignment: Chapters 8-9, “Hey Whipple…”
Week 5: Yes You campaign/
Monday, September 23
Introduction to Spark pages.
Project 3: Yes You! Positive messages campaign
Select a positive quote or message that would appeal to middle school, high school and college audiences to support, encourage and give hope. For example, make someone smile, get them out of a funk, change someone’s attitude, and so on. Consider this:
- About 20% of students ages 12-18 experienced bullying because they are perceived as different. This includes verbal and cyberbullying according to Stopbullying.com.
- In one large study, about 49% of children in grades 4–12 reported being bullied by other students at school at least once during the past month.
- Suicide is the SECOND leading cause of death for ages 10-24
- The Centers for Disease Control reported recently that suicide rates for teenage girls in the United States have hit a 40-year high.
- The suicide rate for white children and teens between 10 and 17 was up 70% between 2006 and 2016, the latest data analysis available from the Centers for Disease Control and Prevention. Although black children and teens kill themselves less often than white youth do, the rate of increase was higher — 77%.
Next, pick a stall in Shields or Insalaco. Measure it. Design your message to fit the proportion. Hand lettering, digital, anything goes. Add the Marywood logo somewhere. We’ll get these printed as decals and install the stall!
- We’ll send these to the middle schools and high schools. We’ll do sticker versions too. Ideas are welcome on schools and how to distribute.
Wednesday, September 25
Work on Yes You campaign; Review Thumbnails and roughs.
Week 6: Book
Monday, September 30
project 3 progress crit; Work on Spark page.
Wednesday, October 2
(no instructor) work on emailed quiz…due Monday
finish decals and prepare to send to CTC. Work on quiz. Work on Spark page.
Week 7: Book
Monday, October 7
Final crit of Yes You. Spark page review due. Quiz due.
Turn in decal as a PDF.
Project 4: Book project:
You’ll create a 24 page book (20 pages content, 4 page covers) that features a collection of something. A collection that could range to physical items like matchbooks, glassware, or toys you could photograph or something related to design and style; surface patterns, vintage clothing patterns, posters that stem from a category like protest, travel, era, etc. It could come from I want you to research and find a collection that appeals to you. I don’t want to you download a bunch of photos from Pinterest that are somebody else’s collection. I want you to curate your own and make it personal.
- Create in InDesign
- Title page
- Introduction/about the collection
- Captions or short synopsis for each item
- Use a grid, style sheets and automatic page numbering (header, footer)
- Print front and back and saddlestitch binding for final submission; You may use something like Blurb but I want you to print out your own to understand the production end of it.
- At least 24 pages
Start research. Go to On&On, Fabulous Finds (Olyphant), Goodwill, Flea Market, Library
Wednesday, October 9
InDesign refresher: Master pages, page numbering, style sheets
work on book; idea review
Monday, October 14
Fall break, no class
Wednesday, October 16
Work on book; progress review
Monday, October 21
Book progress Critique
Wednesday, October 23
work on book
Monday, October 28
work on book
Wednesday, October 30
Final crit of book at 1 pm. Make corrections and order or print;
Get ready for portfolio reviews
Monday, November 4
Senior Portfolio reviews
Wednesday, November 6
project 6: Unicornucopia, Inc. branding project
Monday, November 11
Unicornucopia rough logo review
Wednesday, November 13
Unicornucopia, logo class crit; design a holiday card, gift tag and birthday card
Monday, November 18
Wednesday, November 20
Monday, November 25
Final crit of Unicornucopia.
Wednesday, November 27
Thanksgiving break. No class.
Monday, December 2
Project 6 commemorative stamp series
Wednesday, December 4
Monday December 9
Wednesday December 11
Final stamp crit