We will be taking a field trip to the Dodge dealership for a real billboard project.
As research for this project make note of the local billboards. Take notes on the different elements, color scheme, texture, wording, amount of content on boards, environment and architecture. In the world of billboard less is more, and the golden 8 words or less really does make a big difference, because you only have about an 8 sec read time to get your message across to the consumer. See if you get the message you drive around. Find an existing billboard that you think is poorly designed. Take a photo and we’ll discuss in class why it doesn’t work. Please be careful if you are shooting something from the road or highway!! Take a friend to do the driving.
Use our client brief sheet to ask questions during out meeting with the client. I’ll add more specs here once we all know what they need.
Adams Outdoor…local award-winning examples
Good quick tips:
http://www.lookbillboards.com/?page_id=36 (print out distance tester)
http://www.lamargraphics.com/lgweb/LG2k8/LG2k8-SingleSheet.aspx (sustainable material)
The design process: