Find a local billboard that you think is poorly designed. Things to look for:
- hard to see
- message is not clear
- too much to read
- poor design
Look for good ones too. Take notes on the different elements, color scheme, texture, wording, amount of content on boards, environment and architecture. In the world of billboard less is more, and the golden 8 words or less really does make a big difference, because you only have about an 8 sec read time to get your message across to the consumer. See if you get the message as you drive around.
Take a photo of the bad billboard and we’ll discuss in class why it doesn’t work. Please be careful if you are shooting something from the road or highway!! Take a friend to do the driving. No photos from the Web.
We will redesign the billboard into a campaign of at least 3 boards. One will be a poster, one a display and one digital.
Adams Outdoor…local award-winning examples
Good quick tips:
http://www.lookbillboards.com/?page_id=36 (print out distance tester)
http://www.lamargraphics.com/lgweb/LG2k8/LG2k8-SingleSheet.aspx (sustainable material)
The design process: