Design Brief example

Who is the Client?
  • company name
  • type of company
  • brief history
Project Overview
  • what the client wants from the designer
Project Objective
  • advertise
  • promote
  • inform
  • guide
  • teach
Who is the target audience?
  • age
  • gender
  • interest / characteristics
  • socio-economic
  • placement of your presentation
  • how it works with its audience


  • What you are offering them in a single sentence. Not a description of product or service, it’s how it will benefit the reader)

Key Message:

  • What the reader should think, feel and DO as a result of reading this message

Tone of voice/Image

  • humorous, serious, high class, corporate, etc.

Key words (20):


Slogan ideas: